Need a great Idea to drive business to your brick and mortar? Take my friends advice on how she increased traffic to her business using Pokemon!
Since it was launch on July 6, Pokémon Go has become the most popular mobile virtual reality games in history. It now has more traffic every day compared to Twitter, and it is getting more visit hours than Facebook.
So, what do you do when you have an augmented reality game that encourages its players to walk around parks and streets, and you have a Lash Studio? Well, sell ads of course to increase traffic and business. Here’s how the game has helped boost my lash extensions business in my studio.
My Lash Studio is already a PokéStop — place in the where game players can find Pokémon as well as other in-game items — and I have taken it upon myself to ensure that I drive as much traffic as possible to my business.
Players in Pokémon Go can purchase an item called a lure,’ that increases the number of “cartoon monsters” appearing in the game — players have to track down these critters to level up in the game. Lures last half-an-hour. For about 10 dollars, I buy a considerable amount of lures in order to keep clients coming to my store for up to four hours.
I have used this tactic to attract more customers and my lash extensions sales have seen a remarkable jump of about 75 percent. My store itself is a PokéStop — a place in Pokémon Go where players battle for supremacy — and a mural on the wall of my store is also a dedicated stop.
It has certainly brought more customers. All throughout the day I am seeing a lot of lash extension buyers coming along and a majority of them hang out on the mural. Overall, I spent about $10 to draw customers in for the throughout the day, and I am happy with my business’ return on investment.
Other nearby businesses are also benefiting from the lure. Actually, I might consider talking to them regarding shared lure opportunities.
My business’ decent-sized following on Facebook has greatly helped me advertise my PokéStop resulting in an even greater amount of traffic. By creating Facebook ads targeted only in the geographical radius of my business, I have been able to spread the word about my Pokémon items only to persons interested to actually stop by in my store.
I take in-game screenshots, and then post them on my business’ Facebook page and other social media platforms where I am active. I use hashtags such as #pokémongo or #pokémon to pass out the message to my potential new lash extensions clients.
No marketing channel is perennial, but a business that wants to win has to keep one eye open these rare opportunities such as Pokémon Go to capitalize on them when it is time. With Pokémon Go, my Lash Studio has an extraordinary opportunity to develop strong emotional connections with new clients, and for very small amount of money.
Even if Pokémon Go is not as powerful, a means of driving lash extensions traffic six or twelve months from now, the clients that I delight today are surely going to remember me tomorrow.